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You’ve probably heard that social media is constantly changing (because, well… it is). But one of the biggest shifts we’re seeing in 2025? People are using social media platforms - especially Instagram and TikTok - like search engines. And if your content isn’t showing up when they search, you're missing out on more than likes… you're missing opportunities. Let’s talk about what Search Social is, why it matters, and how your business can show up in all the right places.

We all know social media can boost your brand’s visibility, but there are a few hidden gems that don’t get as much love. So, here’s a fresh perspective on why your small biz should absolutely be scrolling, posting, and engaging online: The Vibe of Your Biz: Social media is the perfect space to show off your business’s personality and company culture. Whether it’s your behind-the-scenes moments or those quirky team traditions, sharing your vibe can help attract the right customers

Welcome to our no-nonsense, straight-to-the-point guide on leveraging Google Business Profile (GBP) for your Toowoomba business. If you're looking to boost your local visibility, attract more customers, and stand out in the bustling market of Toowoomba, you've come to the right place. Let's dive in! Understanding Google Business Profile First things first: Google Business Profile is a free tool offered by Google that allows businesses to manage their online presence across Google, including Search and Maps. By verifying and editing