What Google's New AI Overviews Mean for Your SEO (Especially if You're a Local Business in QLD)
It's no secret that tools like ChatGPT have changed how people find and engage with content online.
But now, Google has joined the party, and the game is shifting again.
They've introduced a new feature called AI Overviews, and it's already rolling out across search results. If you run a small business in Queensland, this change matters more than you might think.
Let's break it down in plain English 👇
What Are AI Overviews?
AI Overviews are Google's new way of answering people's questions right at the top of search results, using a few short paragraphs written by AI (specifically, their Gemini AI model).
So instead of showing a list of websites like we're used to, Google might now say something like:
"Here are three top-rated plumbers in the Toowoomba area: Smith & Sons Plumbing, ABC Pipes, and Flow Solutions. Customers often mention their fast turnaround times and honest pricing."
Sounds helpful, right?
Sure, unless your business isn't one of the ones mentioned.
What This Means for Small Businesses
Up until now, the goal was to get on Page 1 of Google.
Now? Even if you're ranking #1, you could get skipped over entirely because Google is answering the question for people before they even click.
Here's what that means:
- You might get fewer visits to your site (even if you're still ranking well)
- Customers could be making buying decisions without ever seeing your name
- Google is deciding what to show based on trust, clarity, and helpfulness, not just keywords
How to Boost Your Chances of Being Included
You can't force Google's AI to choose your business, but you can make it a lot more likely by focusing on the right things.
Here's where to start:
1. Be Clear and Helpful
Make sure your website actually answers the questions your customers are typing into Google.
Think:
- "How much does a bond clean cost in Toowoomba?"
- "Do I need a website for my small business?"
- "What's the difference between a facial and a skin treatment?"
Don't hide your answers in a wall of text.
Break it up. Use headings. Get to the point.
Write like a real human helping another real human.
2. Build Trust Across the Web
AI Overviews pull info from places Google already trusts, like your Google Business Profile, review platforms, and directories.
So make sure:
- You've claimed and optimised your Google listing.
- You're listed on platforms like OneFlare, Yelp, Yellow Pages, or industry-specific directories.
- You're collecting genuine, recent reviews (they matter more than ever)
3. Avoid Keyword Stuffing
This isn't the time to load up your site with 15 versions of "best Toowoomba hairdresser." That kind of content actually hurts your chances of being seen.
Instead, write real, useful content. Share tips. Explain your services. Answer FAQs.
Show that you know your stuff.
4. Add Supporting Content
If your website is just one or two pages, Google doesn't have much to go on. The more helpful content you've got, the more Google can trust you.
Try adding:
- Blog posts answering common questions
- Case studies or testimonials
- Location-specific content (like "What to Know Before Hiring a Cleaner in Ipswich" or "Top Tips for Summer Skin Care in QLD")
This shows you're not just ticking boxes, you actually care about helping your customers.
Should You Panic About AI Overviews?
Nope. But you should take it seriously.
This isn't about hacking an algorithm. It's about showing up with content that's:
- Clear
- Helpful
- Human
- And aligned with what your customers are searching for
The small businesses who do this well will be the ones who stay visible. AI or no AI.
Want to Know if Your Business is Showing Up?
If you're not sure how your website or content stacks up in this new world of AI search, I can help.
I'll take a look and let you know:
- Whether your content is helping or hurting your chances
- How you show up in both traditional and AI search
- What you can do to improve (without needing a whole new website)
👉 Click here to reach out and arrange a free call.
Or just send me a message and I'll talk you through it.
You've got this—and I've got your back.
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Need help with SEO, blogs, or showing up online in a way that actually works?
That's what Nail Your Content is here for. No fluff, no jargon. Just simple, effective marketing for small biz owners who have better things to do than chase Google updates all day.